I Feel It's All Been Building Up to This...

I can't believe I'm finally writing this—after nine months of hard work, anticipation, and a whole lot of chocolate, we’ve finally received a big, beautiful YES!

Last November, I started a conversation with a considerably large and very respectable wholesaler. For those who aren’t familiar, a wholesaler is essentially a middleman—a place that orders in bulk and distributes on a massive scale. Ever wonder how some of your favourite brands find their way onto the shelves of some pretty obscure places?

Back in the day, it would have been one person, a car, and a boatload of stock going from door to door.

Nowadays, we have regional distributors. Imagine the Argos catalogue but filled with page after page of new, fun, and exciting FMCG brands (fast-moving consumer goods). Always updating, with every brand vying to be featured on the first page. This is a step we’ve been waiting for, a place I’ve wanted Catherine’s Originals to be for six long months!

These distributors have access to thousands of shops and independent stores—from WholeFoods to the cute refillery on the corner. We are currently in 57 independents across the country. Don't get me wrong, this is such an achievement in itself, and I am forever grateful for their trust in us from the start. Without the 57, we wouldn’t be as reputable. They/you, provided the additional confidence these wholesalers were looking for. Now, getting your hands on some Catherine’s Originals chocolates is going to be a much, much more seamless process.

Now, I NEED YOUR HELP!! To make this launch as amazing as it can be, I ask you to forward this email to your top shop—the place where you stock up on all your vegan goods—so I can say "HI" and together we can let them know about Catherine’s Originals now being available via CLF, GreenCity, and Love 4 Local distributors!

I had no idea how much preparation you could do. The answer is, not enough. Christmas in the choco cabin has officially started. Apparently, I should be thinking about easter 2025 already…

We had to ramp up production to the extent that the other day, we kept the machines on until 2 a.m. to see what our factory could really do. Conclusion? A hell of a lot of chocolates.

In return for forwarding this email to shops you would like to see us in, we are giving away a free bag of Wonky Buttons with every two selection boxes ordered (the first time ever trying this)! Use code "IMWONKY" at checkout with two boxes to get your free buttons!

Catch up in a couple of weeks.

Catherine 🌿🍫

P.S. Here's to making vegan and fair chocolate a staple in every store, everywhere!